Date someone who is interested in you. I don’t mean someone who thinks you’re cute or funny. I mean someone who wants to know every insignificant detail about you. Someone who wants to read every word you write. Someone who wants hear every note of your favourite song, and watch every scene of your favourite movie. Someone wants to find every scar upon your body, and learn where each one came from. Someone who wants to know your favourite brand of toothpaste, and which quotes resonate deep inside your bones when you hear them. There is a difference between attraction and interest. Find the person who wants to learn every aspect of who you are.
In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”).
It won that year’s Grand Prix at the International Advertising Festival in Cannes.
I still own this - I used to read it over and over and get my full fucking life.
ICONIC. I saved as many of these as I could find and might still have some in my closet, along with some other amazing Diesel campaigns.